Wednesday, March 03, 2010

Argentina: La mitad de los usuarios de Internet están bancarizados y usan home banking

El 45% de los usuarios de Internet están bancarizados; de ellos, 41% utiliza los servicios de home banking, según datos que surgen del Estudio del Perfil del usuario de Internet en Argentina, recientemente finalizado por Prince & Cooke. Del 59% de usuarios que no utiliza la web bancaria, sólo 15% asegura que lo comenzará a usar en los próximos 12 meses.
De cada 10 usuarios de Internet, en promedio 4,5 tienen una cuenta bancaria. Esta relación crece a seis de cada 10 en el nivel socioecocómico (NSE) ABC1 y baja a cuatro de cada 10 en el C1C2.

El 60% de los usuarios que no utiliza los servicios bancarios por Internet argumentan que “prefieren ir personalmente al banco”.

El estudio consultó si planean comenzar a utilizar este servicio en los próximos 12 meses, a lo cual sólo un 15% lo consideró entre “Probable y Muy probable

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